The Daily Express, jokingly called The Daily Depress is a conservative tabloid newspaper aimed at the British middle market. With a circulation of over 750,000. The newspaper is known for it's controversial themes, such as it's constant publications of conspiracy theories and its bold statements about the Madeleine McCann case, causing a public front page apology to the two parents.
Looking at the above picture we can see that the online version of The Daily Express is very similar to the print version, pictured below. However, the website has attempted to add some interactivity and new media.
There are pictures, vidoes and audio clips now available although the clips have not been made by The Daily Express themselves, but instead come from another source.
Also the internet version of the tabloid has tried to interact with its readers by having a comment section. However, the comment section doesn't seem to be that widely used in comparison with a more popular online newspaper such as Guardian.co.uk.
The reason behind this is that the demographic for the Express is of a much older, conservative generation, not open to new media as a more liberal, younger audience of The Guardian.
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